Bandwagon is a small, highly respected surfboard shaper based on the North Cornwall coast, known for handcrafting bespoke boards for customers who value quality, craft, and passion. They also pride themselves on having a low environmental impact.

The brand needed a classic aesthetic to reflect traditional shaping methods, with a subtle nod to 1960s airline liveries — a special request by the client.

Beyond the boards themselves, the identity has been rolled out across signage, stickers, apparel, and social media. Bandwagon’s reputation continues to grow, with regular features in surf publications and industry journals.