For over six decades, Apec has supplied braking components to the UK aftermarket. Facing growing competition, the brand needed to reaffirm its position and clearly communicate its core promise of affordable quality.

Think! developed a bold identity using strong red and black colourways, that was rolled out across all marketing materials — from packaging and vehicle livery to digital assets and traditional advertising. The look was also extended to TechMate, their dealer and fitter support service.

Following the brand’s success, Apec was acquired by Alliance Automotive UK. Today, it continues to grow, expanding its product range and leveraging its distinctive visual identity — particularly its standout packaging.